We pride ourselves on a sustainable approach.
A growing number of organizations are integrating sustainability into their business strategy. We are also looking for ways to contribute to the health of the environment. By focusing on how much waste our organization is creating and what impact our company has on the community allows us to be much more mindful of our carbon footprint and continue to strategize ways to improve.
By making sure our goals are “SMART”—Specific, Measurable, Achievable, Relevant, and Time-bound—at the onset, it can save significant time in the future with regard to interpreting how we’re performing and meeting out objectives. Additionally, by having a clearly defined mission statement that the entire company can stand behind is an important part of becoming a more sustainable business.
An effective mission statement outlines a focus on “doing.” It should effectively capture your organization’s values and purpose, and serve as a guiding light of why you do what you do. In other words, your mission statement should define your company’s five Ws: who, what, when, where, and why. One company we admire, and an inspiration during this process was Patagonia. Read more about their approach here: